Finding the right keywords is important for getting your products in front of Amazon shoppers. Instead of randomly choosing keywords, sellers can use Amazon Brand Analytics to understand what customers are actually searching for.

The Search Query Performance and Top Search Terms dashboards can provide useful information about customer searches and how shoppers interact with products for those searches. This can help you discover relevant search terms that may be useful for your product listings and advertising campaigns.

However, don’t add keywords simply because they are popular. A keyword should be closely related to your product and match what customers expect to find.

You can use these insights to review your product titles, bullet points, descriptions, A+ Content, and advertising keywords. Regular keyword research can also help you identify changes in customer search behavior and new opportunities.

To learn more about Amazon Brand Analytics and how to use its different dashboards, read our complete guide: Amazon Brand Analytics: A Complete Guide for Sellers.