You can sell products on Amazon without enrolling in Brand Registry, but brand owners have access to more tools after enrolling.

Without Brand Registry, sellers can still create listings, manage inventory, advertise eligible products, and sell on Amazon. However, they may not have access to the full range of brand protection and brand-building features available to enrolled brands.

With Brand Registry, eligible brand owners can access tools such as A+ Content, Amazon Vine, Brand Analytics, brand advertising options, and intellectual property protection tools.

For sellers who are building their own brand, these additional features can make Brand Registry a valuable part of their Amazon strategy.

To understand the requirements, benefits, and tools available through Brand Registry, read our complete Amazon Brand Registry guide.