Amazon Transparency is a product serialization service that helps brands protect their products from counterfeiting.

Eligible products receive unique codes that can be used to help verify whether a product is genuine. Amazon can use these codes to check products as they move through its fulfillment process.

Customers can also scan Transparency codes using supported Amazon apps to get information about product authenticity. 

Transparency can be particularly useful for brands that face repeated counterfeit problems. It adds another layer of protection by making it harder for duplicate products to enter the supply chain unnoticed.

However, Transparency is not available for every product. Brands need to meet Amazon’s eligibility requirements before enrolling.

For more information about Transparency, Brand Registry, and other protection methods, read our complete guide “How to Protect Your Brand From Counterfeits on Amazon.”