Long-tail keywords are longer and more specific search phrases. They often describe exactly what a shopper is looking for.

For example, instead of searching for “coffee maker,” a shopper might search for “compact coffee maker for small kitchens.”

These specific searches can be valuable because they may show stronger buying intent. You can find long-tail keywords by using Amazon’s search autocomplete. Start with a broad keyword and add different words to see the suggestions Amazon provides.

Competitor reviews and customer questions are also useful sources. Pay attention to phrases customers use when talking about product features, problems, and how they use the product.

You can also use keyword research tools to discover long-tail keywords related to competitor ASINs.

Want more ways to research competitor and long-tail keywords? Read our complete guide on How to Find Competitors’ Keywords on Amazon.