Competitor keyword research can give Amazon sellers new ideas for their PPC campaigns.

Start by identifying the keywords that are relevant to your product and commonly associated with competing products. You can discover these terms through competitor listings, reverse ASIN research, Amazon search suggestions, and keyword research tools.

Once you have a list, don’t add every keyword directly to your campaigns. Check whether each term matches your product and the type of customer you want to reach.

You can then test relevant keywords in your Amazon PPC campaigns and monitor important metrics such as clicks, conversions, and advertising costs.

Over time, this data can help you understand which keywords are worth keeping and which ones need to be removed or adjusted.

For more strategies on researching competitor keywords, read our complete guide to How to Find Competitors’ Keywords on Amazon.