Amazon Prime can be useful for sellers who want to offer fast delivery and make their products more attractive to shoppers. The Prime badge can be helpful when customers are comparing similar products.

But Prime also comes with costs. If you use FBA, you need to consider fulfillment fees, storage costs, returns, and other Amazon expenses. These costs can reduce your profit if your product has a small margin.

Before choosing Prime, look at your product price, costs, sales volume, and expected profit. A product that gets more orders may not always be more profitable.

Prime can be a good choice when the extra sales make up for the additional costs. For a complete understanding of the benefits and drawbacks of Amazon Prime, read our main guide: Amazon Prime for Sellers: Pros, Cons, and What You Need to Know.