Your Amazon product title is one of the first things customers notice when they see your product in search results. A clear and useful title helps shoppers understand what you are selling.

Start with your main product keyword. Then include important details such as the brand, product type, size, color, material, or quantity, where relevant. Choose details that help customers identify the product.

Keep the title easy to read. Avoid adding too many keywords or repeating the same words. Unnecessary information in the title can confuse shoppers.

Also, follow Amazon’s title rules for your marketplace and product category. Character limits and formatting requirements may vary.

For more ways to improve your product title, images, and other listing details, read our guide to creating an Amazon product listing that ranks and converts.