Amazon resellers often choose between two fulfillment methods: Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). Understanding the difference is important for managing costs, shipping, and customer service.

With Amazon FBA, Amazon stores your inventory, ships products, handles returns, and manages customer support. FBA products also become Prime eligible, which can increase conversions and improve visibility.

FBM, on the other hand, means sellers handle storage, packing, shipping, and customer support themselves. This gives more control but also increases workload.

For beginners, FBA is usually the better option because it saves time and simplifies operations. Many successful Amazon resellers use FBA to scale their businesses faster and focus on sourcing profitable products instead of logistics. However, FBM may work better for oversized products, low-margin products, or sellers with their own warehouse setup.

The right fulfillment method depends on your product type, budget, and long-term business goals.
To learn more about growing a successful Amazon reselling business, read How to Start Reselling on Amazon.