Amazon Repricing
Bulit For Long-Term Profit
- Grow confidently
- Reprice with control
Serving 20,000+ happy sellers for over 20 years!
Who will Benefit From This Repricer
Wholesale &
Arbitrage Sellers
Win the Amazon Buy Box
without sacrificing margins.
Private Label
Sellers
Optimize pricing even when
you’re the only seller.
Business (B2B)
Sellers
Run separate B2B and B2C
pricing strategies.
High-SKU
Sellers
Automate repricing across
large product catalogs.
Core Repricing Capabilities
Win More BuyBox
AI-driven repricing that balances competitiveness with profit protection
Real-Time Reactions
Instant repricing when competitors change prices or BuyBox shifts
24/7 Automated Repricing
Continuous monitoring of competitors, BuyBox status, and market changes
B2B & B2C Control
Separate pricing logic for Amazon Business and retail buyers
Our Additional Repricing Features
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Competitor-Smart Pricing
MAP & Margin Protection
Sales Velocity Optimization
Advanced Business Pricing
Private Label Optimization
Time-Based Price Scheduling
Competitor-Smart Pricing
ChannelMAX adjusts prices based on who you're competing with, not just the lowest price. Amazon evaluates Buy Box eligibility differently for FBA, MFN, Amazon Retail, and Business sellers. ChannelMAX incorporates these distinctions directly into repricing logic.
The system analyzes competitor attributes including fulfillment method, Buy Box eligibility, seller behavior, and price movement patterns to determine optimal pricing aggressiveness for each scenario.
Instead of blindly undercutting every competitor, ChannelMAX adapts strategically: FBA listings can sustain higher prices than MFN offers, while competition against Amazon Retail triggers dynamic adjustments to avoid margin-destroying price wars. This intelligent approach keeps you Buy Box competitive where necessary while protecting margins wherever marketplace rules allow.
MAP & Margin Protection
ChannelMAX safeguards your pricing strategy with dual protections: MAP compliance and margin control. The system enforces manufacturer-defined Minimum Advertised Price thresholds, preventing violations while protecting brand value through continuous monitoring.
Margin protection ensures profitability by setting intelligent price boundaries,defining minimum and maximum selling prices that prevent pricing below cost or outside acceptable profit ranges. This combination lets you stay competitive on Amazon without eroding margins or compromising pricing discipline.
Sales Velocity Optimization
ChannelMAX optimizes pricing based on actual demand, not just competitor activity, crucial for private label, exclusive listings, or SKUs where you're the sole seller.
The system monitors demand signals like sales velocity, revenue trends, and historical performance to identify optimal price points. By analyzing demand against available inventory, ChannelMAX dynamically adjusts prices: raising them when items sell too quickly to boost margins, or lowering them when sales slow to stimulate demand.
This demand-driven approach maximizes total revenue and profitability by aligning pricing with real buyer behavior, not just competitive benchmarks.
Advanced Business Pricing
ChannelMAX enables dedicated Amazon Business (B2B) pricing for sellers targeting bulk buyers with different purchasing behaviors than retail customers.
Manage B2B and B2C pricing simultaneously within one system. Configure quantity-based discounts, order-value tiers, and business-specific pricing rules without affecting retail prices. The platform supports Amazon's business buyer inquiry workflows, streamlining responses to high-volume purchase requests.
By separating B2B pricing logic from retail repricing, ChannelMAX helps you stay competitive in the Amazon Business marketplace while protecting margins across all buyer segments.
Private Label Optimization
ChannelMAX optimizes pricing for exclusive ASINs where you're the sole seller and competitive repricing doesn't apply. Instead of tracking competitors, pricing is driven purely by demand.
The system monitors sales velocity, revenue trends, and historical performance to understand buyer response at different price points. By analyzing demand against inventory levels, ChannelMAX automatically adjusts prices to reach optimal demand-supply equilibrium: increasing prices when items sell faster than expected to boost margins, or lowering them when sales slow to stimulate demand.
This demand-driven approach maximizes revenue and profitability for private label products without sacrificing conversion rates.
Time-Based Price Scheduling
ChannelMAX enables time-sensitive repricing strategies that adapt to demand fluctuations and operational realities throughout the day or week. Define custom rules to raise or hold prices during peak demand periods, or reduce pricing aggressiveness during low-priority windows. This is particularly valuable during weekends, holidays, or when fulfillment capacity is limited.
By aligning pricing behavior with business operations and demand cycles, time-based scheduling helps control inventory flow, protect margins, and avoid unnecessary sales pressure while maintaining competitive positioning on Amazon.
30 day free trial | no credit card needed | cancel anytime
Let's Get You Set Up
In 6 Simple Steps
Step 1. Import Your Amazon SKUs
Once you register, ChannelMAX automatically imports all your Amazon SKUs, including both FBA and non-FBA listings. FBA SKUs sync automatically every few hours.
To enable auto-sync for non-FBA SKUs, update your settings under Account → Selling Venues → 4(e). SEO signals: Amazon SKUs, FBA, non-FBA, Amazon repricer setup
Step 2. Set Min & Max Prices to Enable Repricing
After import, all SKUs will have a blank Min price, while Max defaults to your current Amazon price. ChannelMAX only reprices SKUs with a non-zero Min value. You can choose to set Min and Max manually for selected SKUs, or apply a percentage-based rule by setting Min as an x% discount below your Amazon price. Once actual Min and Max values are entered, they override any percentage-based rule.
Step 3. Update Min & Max Prices in Bulk or Manually
You can set Min and Max prices either manually or via file upload. For bulk updates, upload a tab-delimited file containing SKU, SellingVenue, MinSellingPrice, and MaxSellingPrice. When updating prices manually, ChannelMAX provides a built-in calculator to help determine accurate values.
Step 4. Enable Your Repricing Model
To start repricing, enable your repricing model under Settings → Repricing → Repricing Model. ChannelMAX will begin sending price updates to Amazon only after the model is enabled and only for SKUs with valid Min and Max values.
Step 5. Use Default Algorithmic Repricing Settings
ChannelMAX’s default repricing settings are powered by our algorithm and are optimized to work effectively out of the box. Most sellers can begin repricing immediately without changing any advanced settings.
Step 6. Get Guided Onboarding Support
All new ChannelMAX users receive a complimentary 45-minute phone training session to help set up repricing correctly and get started with confidence.
Let's Get You Set Up
In 6 Simple Steps
Step 1. Import Your Amazon SKUs
Once you register, ChannelMAX automatically imports all your Amazon SKUs, including both FBA and non-FBA listings. FBA SKUs sync automatically every few hours.
To enable auto-sync for non-FBA SKUs, update your settings under Account → Selling Venues → 4(e). SEO signals: Amazon SKUs, FBA, non-FBA, Amazon repricer setup
Step 2. Set Min & Max Prices to Enable Repricing
After import, all SKUs will have a blank Min price, while Max defaults to your current Amazon price. ChannelMAX only reprices SKUs with a non-zero Min value. You can choose to set Min and Max manually for selected SKUs, or apply a percentage-based rule by setting Min as an x% discount below your Amazon price. Once actual Min and Max values are entered, they override any percentage-based rule.
Step 3. Update Min & Max Prices in Bulk or Manually
You can set Min and Max prices either manually or via file upload. For bulk updates, upload a tab-delimited file containing SKU, SellingVenue, MinSellingPrice, and MaxSellingPrice. When updating prices manually, ChannelMAX provides a built-in calculator to help determine accurate values.
Step 4. Enable Your Repricing Model
To start repricing, enable your repricing model under Settings → Repricing → Repricing Model. ChannelMAX will begin sending price updates to Amazon only after the model is enabled and only for SKUs with valid Min and Max values.
Step 5. Use Default Algorithmic Repricing Settings
ChannelMAX’s default repricing settings are powered by our algorithm and are optimized to work effectively out of the box. Most sellers can begin repricing immediately without changing any advanced settings.
Step 6. Get Guided Onboarding Support
All new ChannelMAX users receive a complimentary 45-minute phone training session to help set up repricing correctly and get started with confidence.
30 day free trial | no credit card needed | cancel anytime
Advanced Amazon Repricing Features
- Explore full set of powerful repricing tools and controls available inside ChannelMAX.
Pricing Control
Sellers can define price boundaries to prevent losses, supported by a pricing calculator that accounts for Amazon fees and fulfillment costs.
Competitive Intelligence
Automation At Scale
Simple & Transparent Prcing
Starts at
$34.99 / month
500 SKUs · Real-time pricing
Join 1000s of Amazon sellers
using ChannelMAX to automate
pricing and grow profitably