Amazon retargeting and remarketing are often used to describe similar advertising strategies, but they can have slightly different meanings.

Retargeting usually focuses on reaching shoppers who have already interacted with a product or brand but did not complete a purchase. For example, a shopper may view a product and leave without buying. A retargeting campaign can help show that shopper a relevant ad again.

Remarketing is a broader term that can also include reaching previous customers and encouraging them to make another purchase or explore related products.

For Amazon sellers, both strategies can help bring back shoppers who already know your product or brand. However, the exact audience and targeting options available depend on the Amazon advertising solution and campaign eligibility.

To learn more about how Amazon retargeting works, the available advertising options, and ways to reach interested shoppers, read our complete guide: What Is Amazon Retargeting? A Complete Guide for Amazon Sellers.