Amazon offers different advertising options, and choosing the right one depends on your business goals.

Sponsored Products are designed to promote individual product listings. These ads appear in Amazon search results and product pages, making them a great choice for increasing visibility and driving sales for specific products.

Sponsored Brands, on the other hand, help you promote your brand by displaying your logo, a custom headline, and multiple products in a single advertisement. They are ideal for sellers who want to increase brand awareness and encourage customers to explore more of their product catalog.

If you’re new to Amazon Advertising, Sponsored Products are often the easiest place to start. As your business grows, you can expand your advertising strategy by using Sponsored Brands and other campaign types.

Want to learn how to choose the right campaign and optimize your ads? Read our complete guide on How to Create an Amazon Advertising Campaign That Drives More Sales.