Not every shopper buys a product during their first visit. They may compare prices, read reviews, look at competing products, or simply decide to return later.

When these shoppers leave without buying, sellers may lose a potential sales opportunity. Amazon retargeting can help reconnect with some of these shoppers by showing them relevant advertisements after they have already shown interest in a product or category.

A well-planned retargeting campaign can remind shoppers about your product and encourage them to return to the listing. However, the ad alone may not be enough to generate a sale. Competitive pricing, positive reviews, clear product information, and high-quality images also play an important role.

For more information about Amazon retargeting, audience targeting, campaign strategies, and performance measurement, read our complete guide: What Is Amazon Retargeting? A Complete Guide for Amazon Sellers.