You don’t always need a paid tool to start finding competitor keywords on Amazon. Several free methods can give you useful keyword ideas.

Start by searching for your main product terms on Amazon. Look at the top-ranking products and study their titles, bullet points, and descriptions. Note the words and phrases that appear repeatedly and are relevant to your product.

Amazon’s search autocomplete is another useful option. Type your main keyword into the search bar and check the suggestions that appear. These can give you ideas for longer and more specific search terms.

You can also read competitor reviews and customer questions. Shoppers often use natural phrases that can reveal what they are looking for.

Free research may not provide the same data as dedicated keyword tools, but it is a good starting point for building a competitor keyword list.

To learn more ways to find and use competitor keywords, read our complete guide, How to Find Competitors’ Keywords on Amazon.